'We are justifying all that with the fact that our children can have nice things.'The study, entitled ‘New Definition of Childhood’, was carried out by The Marketing Store, which is staging an exhibition on the future of retail in partnership with Future Foundation in London starting today (WED).
Mobile phone ownership aged 10: Poland (83pc), UK (73pc), Brazil (73pc), Germany (69pc), Mexico (68pc), China (49pc), Spain (37pc), US (31pc), Australia (31pc), Japan (20pc), Canada (17pc), France (10pc).
Tinder is among the first "swiping apps", whose users employ a swiping motion to choose photos of other users, swiping right for potentially good matches and swiping left on a photo to move to the next one.
Instead of swiping right for a profile, the user swipes up.
The app notifies the user if they have been Super Liked with a blue border that surrounds the profile of the person who Super Liked them.
The reason I know the answer to that question is because every female I know (barring those who married their childhood sweethearts) answers 'ten' whenever they're asked by a partner how many people they've slept with.
An average tells us nothing in this instance - researchers lump in Aunt Betty who hasn't had sex for 50 years with Becky, an 18-year-old, eagerly exploring sex for the first time, average out all the results and then call her the 'average woman'.